Experience the dazzling energy of 1953 New York City with this classic Chrome postcard of Times Square, "The Great White Way"! This "Colourpicture Publication" captures a bustling street scene filled with vintage 1950s cars, iconic yellow taxi cabs, and famous billboards for Pepsi-Cola, Camel Cigarettes, Chevrolet, and Kinsey Whiskey. The reverse describes Times Square as "the magnet and high spot of New York." Posted July 11, 1953, with a "HIRE THE HANDICAPPED" slogan cancel and a 2-cent John Adams stamp, and a message from "Dick" having a "swell time." Published by Herbco Card Co.

• Location Depicted: Times Square, New York City, New York, USA.

• Publisher: Publisher - Herbco Card Co., 475 Broadway, N.Y. 13, N.Y. "Colourpicture, Boston 15, Mass., U.S.A." (Card #P803).

• Stamp information: United States 2 Cents John Adams (1797-1801) definitive stamp, carmine rose, from the Liberty Series. Scott Catalogue #1033. Value: 2 Cents. (Note the "HIRE THE HANDICAPPED IT'S GOOD BUSINESS" slogan cancel).