These two (2) vintage store or perhaps gas station metal advertising signs come to you estate-fresh from the old basement bar of our late Aunt and Uncle's home.  Each 17" wide, 14" tall sign has a Winston pack on one side and a Salem pack on the other.  Each has a double "L" shaped base to keep it upright.  Foam padded bases on each. They most likely date to the late 1960s / early 1970s when cigarettes were cheap!
Overall nice vintage condition w/ some general age/use wear (examine all large images provided).  One has a slight bend at the base which I'll let you, the discerning collector, bend back (see final image above).  
Keep one for your collection and flip or trade the other!  The possibilities are endless!