This comprehensive textbook is an excellent resource for individuals studying marketing management. The book, titled "Marketing Management" by Kevin Lane Keller and Philip Kotler, is a revised edition published in 2011 by Prentice Hall PTR. It covers a wide range of topics in the field of marketing, making it a valuable tool for students and professionals alike.


The book is written in English and is designed for adult and further education levels. It is a hardcover format and belongs to the series of 14th editions. The publication name is "Marketing Management" and it is authored by Kevin Lane Keller and Philip Kotler. The book is categorized under "Books & Magazines," "Textbooks, Education & Reference," and "Textbooks."