101 lessons I learn from Richard Branson

by Jamie McIntyre of 21st Cent. Education

Table of Contents Foreword 

1 Who Is Richard Branson? 1 

2 -To-Face With Richard Branson 11 

3 The 101 Lessons I Learnt From Richard Branson 21 Love, Passion and Success 2

4 Build A Committed Team 27 Business Should Be Fun 31 Branding and Marketing 32 Delegation 36 Life Is An Adventure, So Take Some Risks 37 Make a difference 39 

4 The Richard Branson Persona 47 Richard Branson’s Habitual Patterns of Behavior 53 Richard Branson’s Skill Set 55 How To Handle Aggressive Competitors 56 Some entries from Richard Branson’s blog 58 

5 The Adventures of Richard Branson 61 Virgin deflowered 63 A schoolboy stunt 64 What do you do to open a state-of-the-art spaceport? 65 Fire on Necker Island 65 Branson and the Queen 66 The 10 Greatest Branson / Virgin PR Stunts of All Time 66 

6 Virgin In Australia 71 Virgin Megastore 72 Virgin Blue 72 Marketing and sponsorship 75 Branson on Australia Tourism 77 Branson’s Queensland Island Hideaway 77 

7 Some Personal Experiences With Richard Branson 79