101 lessons I learn from Richard Bransonby Jamie McIntyre of 21st Cent. Education
Table of Contents
Foreword
1 Who Is Richard Branson? 1
2 -To-Face With Richard Branson 11
3 The 101 Lessons I Learnt From Richard Branson 21
Love, Passion and Success 2
4
Build A Committed Team 27
Business Should Be Fun 31
Branding and Marketing 32
Delegation 36
Life Is An Adventure, So Take Some Risks 37
Make a difference 39
4 The Richard Branson Persona 47
Richard Branson’s Habitual Patterns of Behavior 53
Richard Branson’s Skill Set 55
How To Handle Aggressive Competitors 56
Some entries from Richard Branson’s blog 58
5 The Adventures of Richard Branson 61
Virgin deflowered 63
A schoolboy stunt 64
What do you do to open a state-of-the-art spaceport? 65
Fire on Necker Island 65
Branson and the Queen 66
The 10 Greatest Branson / Virgin PR Stunts of All Time 66
6 Virgin In Australia 71
Virgin Megastore 72
Virgin Blue 72
Marketing and sponsorship 75
Branson on Australia Tourism 77
Branson’s Queensland Island Hideaway 77
7 Some Personal Experiences With Richard Branson 79