This is for ONE copy of the Hardcover book Why They Buy, with a special autograph sticker from best-selling author Cheri Tree, plus ONE set of BANK Value Cards BANKCARDS.

IMPORTANT NOTE:

You MUST INDICATE your BANKCODE when you pay by Cracking Your Code per the instructions below so I can send you the corresponding book cover color selection. The content inside each is IDENTICAL, only the cover color and inside accent color varies based on your primary code:

BLUE (Blueprint)

RED (Action)

YELLOW (Nurturing)

GREEN (Knowledge)

To determine YOUR BANKCODE, simply Crack your Code at the site “CrackMyCode(dotcom)/PeopleMatter” by following the instructions, which will give you not only your Results but a FREE (normally $97 Value) Customized Report showing how you can apply it immediately in your life.

Also included is ONE set of Value Cards. The set will come with 4 colored BANK Value cards. You can only get these at live events or through a BANK Trainer.

Special Bonus: Your book will include a limited edition author Cheri Tree autograph sticker inside the front cover.

This revolutionary book comes with a Special Bonus not available elsewhere (Read Below) and will show you how in 90 seconds or less you can Predict Buying / Decision Making and learn HOW anyone you're communicating with PREFERS to be talked to and WHAT they need to hear from you. This applies both in business and personal relationships. It has saved marriages, helped sales people skyrocket their results, and enabled teachers and parents and siblings and coworkers to better relate to their students, children, peers and colleagues, and family and friends.

Book Description

WANT TO KNOW WHAT TRIGGERS THE YES OR TRIPWIRES THE NO IN THE SALES PROCESS? START HERE! Why your prospects buy is exponentially more important than How you sell. Companies spend thousands of hours and millions of dollars annually teaching their people how to sell, instead of investing in answering the only question that ever matters to the bottom line: Why they buy? Cheri Tree discovered that answer when she decided to apply psychology to buyology. Now she s ready to share with readers the four basic personality types: B.A.N.K.TM Blueprint, Action, Nurturing, Knowledge. Most salespeople attempt to sell based on their own personality type precisely why 66 percent of customers are turned off by sales presentations. However, when you decipher your prospects B.A.N.K. codes, you will be far more likely to get the Yes! and close the sale. Why They Buy will teach you how to: Crack others personality codes in less than 90 seconds Connect quickly and on a deeper level with your prospects Communicate clearly and effectively in any situation Deliver memorable presentations that emphasize your core message Accelerate customer acquisition and increase retention Develop a highly trained sales force with a competitive advantage Expand your business and lead your teams to record success Maximize your influence and capitalize on your charisma Are you ready to increase your sales up to 300 percent? If so, this book will unlock the secrets, the science, and the system to supercharge your sales and build solid relationships, personally and professionally. When you crack the personality code, you will achieve record sales and real wealth that you can take to the BANK!

Review

New Book Reveals World s Greatest Sales Secret In Why They Buy: Cracking the Personality Code to Achieve Record Sales and Real Wealth, entrepreneur Cheri Tree reveals her game-changing system that will help any salesperson connect with his or her prospects in a way that will seal the deal and create win-win situations for everyone. Being in sales is one of the toughest jobs out there, but the truth is that we are all in sales. If we re not trying to sell a product to our customers, we re trying to sell our kids on eating their vegetables or our employer on giving us a raise. Every day, we are faced with situations where we need to sell (promote our agenda or viewpoint), and we can achieve more success in all these sales situations when we learn the personality code of the person we re trying to sell to. How do we do that? By using Cheri Tree s B.A.N.K. system that she outlines in simple and practical detail in this book. Rest assured, B.A.N.K. is not a system to manipulate people into buying something they don t want. It s a system to help you learn how to connect with people using the language they want to hear. As Cheri points out in the book, 66 percent of customers are turned off by presentations given by salespeople. That s because the salesperson is not speaking in a language the customer wants to hear or really understands. As Cheri reveals, people have different personalities, so if you want to sell to someone, you have to understand that person s personality type. B.A.N.K. is an acronym for the four personality types, and since there s four of them, if you don t know the person s personality type, you only have a 1 in 4 chance of making the right sales pitch. However, as research indicates, 82 percent of people want to buy from their matching personality type. That means that if the salesperson doesn t match their personality type, the salesperson will likely lose the sale. B.A.N.K. helps the salesperson identity the customer s personality type in less than ninety seconds so he or she can morph the customer s type and then have an excellent chance of closing the sale! To explain all four of the personality types here would be to give away too much information better you read about them in the book. In fact, you can take a quiz to determine your own personality type. I will just say that Cheri walks readers step-by-step through the mindset behind why B.A.N.K. works better than any other sales program. Then she goes into detail in her description of each of the four personality types so you will understand the types likes, dislikes, and idiosyncrasies and can tailor your sales presentation and all communications accordingly. Once you do this, your prospects will be more receptive to your message and you ll improve your sales and relationships. Yes, B.A.N.K. really works! In fact, Cheri is living proof of it. She is very honest throughout the book about the struggles she went through in sales before she discovered this system. She states: I started off at the bottom...the very bottom! My dream of being a successful entrepreneur got crushed when I realized that I sucked at sales. I was so terrible that during my entire first year in sales as a commission-only financial advisor, I only earned $700! I was the worst salesperson on the team! Cheri goes on to describe how she spent years trying to figure out what she was doing wrong until she discovered the B.A.N.K. system. Then, she tells us, Using the B.A.N.K. code, I took my income in a single year from $72,000 to over $500,000 a 695 percent increase. Within three years, my annual income surpassed one million dollars and the rest, they say, is history. --Tyler R. Tichelaar, Ph.D. and award-winning author of Narrow Lives and Arthur s Legacy

But there s a lot more to B.A.N.K. than just sales and making money. Not that money isn t important. Money, as Cheri points out, does bring happiness because it makes life easier for people; it allows them to fulfill their dreams, have security, and take care of their loved ones. But more importantly, B.A.N.K. can help us improve our relationships with everyone from our loved ones to our customers and strangers. Cheri states: You want to know what Cheri Tree is really about? I m about changing lives. I don t care at all about the money, but I know that helping you make more money can change your life. Money can help you achieve your real dreams. Sure, people have told me, Money doesn t buy you happiness. But when they say that, I usually reply, Well, I recommend you try making at least a million dollars in one year and then reevaluate that saying! That s another silly myth, right? Money definitely can buy you a lot of happiness, but money isn t everything. Most of Why They Buy is dedicated to the power of B.A.N.K. to help people in sales, but Cheri also offers examples of how learning each other s B.A.N.K. codes has helped family members learn to communicate better; it s even helped people connect with people who are suicidal to save their lives. It could actually bring world peace as world leaders learn how to communicate with each other using this system. That world peace dream isn t even all that far-fetched considering that Cheri Tree has already introduced B.A.N.K. to thousands of people and it s made its way into more than forty countries. With that kind of success record and growing I can guarantee it s a system worth looking into. I rarely get as excited about reading a book as I did while reading Why They Buy. It s made me better understand myself I m a K with B as my second personality code. It s made me also understand better some of my loved ones whom I have difficulty communicating with. It s a practical, easy-to-use system that can definitely make a difference in your sales and your life. Try it out. You have nothing to lose and everything to gain. --Tyler R. Tichelaar, Ph.D. and award-winning author of Narrow Lives and Arthur s Legacy

About the Author

CHERI TREE is a best-selling author, professional keynote speaker, executive business coach, world-renowned sales trainer, and entrepreneur. She is the Founder and CEO of BANKCODE, with clients in more than 40 countries worldwide. Cheri has spoken to hundreds of thousands of entrepreneurs and sales professionals globally. She has been featured in numerous international publications and shared the stage with icons such as Tony Robbins, Robert Kiyosaki, Suze Orman, Les Brown, and Sir Richard Branson. Cheri has also lectured at Harvard University and UC Berkeley, and she is considered the number one personality sales trainer in the world. She lives in Laguna Beach, California.