De Carlo 700
By 1960 the ‘De Carlo 700 Glamour’ was introduced, soon followed by the ‘De Carlo 700 Coupé’ in 1961. Both the Glamour and Coupé were rebranded BMW’s with changes to logo’s, upholstery and some other modifications. To emphasize that it was an Argentinean car many references were made to the ‘De Carlo’ brand. This lead to a review of the car stating “The constant repetition of the De Carlo brand on the glove compartment lid, the horn and even the upholstery of some versions is very irritating. Whoever takes a seat in the car already knows what the brand is and does not require to be continuously reminded.”

De Carlo 700 – popular and successful in racing and rally

Both models were successfully introduced to the Argentinean market, with the Coupé version being very popular to be used in racing and rally tournaments well into the 1970’s. This success made Salvador De Carlo feel confident to pay the BMW head office in Germany a visit in 1961 to talk about founding an official BMW company in Argentina. This idea however never took off and production of the De Carlo 700 was discontinued in 1963.