Provoke Intensive Brightening

The Original Purple Shampoo – Visible Results in 1 Wash

PROVOKE INTENSIVE BRIGHTENING SHAMPOO INSTANTLY BRIGHTENS HAIR COLOUR AND REMOVES BRASSY TONES FOR VISIBLE RESULTS IN JUST 1 WASH. COUNTERACT YELLOW AND ORANGE TONES FOR BEAUTIFULLY BRIGHT AND SHINY HAIR.

Dual Pigment Technology

Formulated with a powerful blend of purple and blue pigments, this advanced technology specifically targets and neutralises both yellow and orange brassy tones that can dull your colour.

Instant Transformation

The original solution for Blonde, Highlighted, and Grey hair. Experience an immediate brightening effect that restores salon-fresh vibrancy and radiant shine from the very first use.

Core Features

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THE ORIGINAL PURPLE
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1 WASH RESULTS
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BLONDE EXPERT
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CRUELTY FREE
INSTANT BRIGHTENING • PURPLE & BLUE PIGMENTS • NEUTRALISES BRASSINESS