The product is an 18" x 7" tin metal sign advertising for Mummert's ice cream, promoting the idea of "forget heat, eat more ice cream." This vintage sign from the United States features a multi-color design and is an original piece from the Mummert Sign Co. It falls under the collectibles category, specifically in the advertising section for food and beverage items, and has a dairy theme. This nostalgic sign would be a great addition to any collection of dairy-themed memorabilia or vintage advertising pieces.

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