L Oreal Paris Superior Preference Permanent Cool Blonde Hair Color 1.0EA L Oreal Paris Superior Preference Cool Blonde Ultra Ash Dark Blonde 7UA L Oreal Paris Superior Preference introduces Cool Blondes. A new ultra-cool line designed just for Blondes infused with cool pigmented dyes and an Anti-Brass Purple Conditioner that neutralizes unwanted yellow undertones for up to 6 weeks. The line ranges from ultra-ash dark blonde to ultra-ash very light blonde. A beautiful range to help keep your blonde pure....