Further Details

Title: Marketing on a Shoestring Budget
Condition: New
Author: Deborah Pitel
Publisher: Rowman & Littlefield Publishers
EAN: 9781442263512
Format: Paperback
Subtitle: A Guide for Small Museums and Historic Sites
ISBN-10: 1442263512
ISBN: 9781442263512
Release Date: 04/08/2016
Item Height: 225mm
Item Length: 153mm
Genre: Language & Reference
Language: English
Country/Region of Manufacture: US
Topic: Business & Finance
Item Width: 13mm
Item Weight: 281g
Description:

Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible.

Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method. She covers:

Marketing Strategies for Museum Professionals or Anyone Promoting an EventExpanding Your Audience with Little MoneyGaining Insight From Small Local Museums and Historic SitesLearning to Use Social Media and Other Free Services to Grow Your Promotional ReachCreating an Website on a Small Budget
Examples of successful marketing tools from small museums and historic sites accompany each chapter.

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