"Social Media Management: Persuasion in Networked Culture" by Ben Shields is a textbook published by Oxford University Press in 2016. It focuses on the social aspects of the internet and general web/social media topics. Written in English, this trade paperback covers 304 pages and delves into the art of persuasion in a networked culture. With a comprehensive approach, this book offers insights into the practical application of social media management in a digital world.