"The book is a remarkably useful text not only for practitioners but also to private and public sector CEOs and executives. Indeed, it is one of the best integrations of issues management and crisis management principles and practices I have read.There is a brilliantly insightful chapter on the differences between issues, problems, emergencies, crises and disasters . . . There are excellent sections on preparing for the 'obvious' crises with a perceptive analysis of what goes wrong with crisis plans at the management level . . . and the book also includes probably the best discussion I have read on the respective roles of lawyers and PR people in crises.This is a book which communicators should persuade managers at many levels to read." - Noel Turnbull, Adjunct Professor of Media and Communications at RMIT University, former CEO of Turnbull Porter Novelli, once Australia's largest PR consultancy, and Global Director of Porter Novelli International until his retirement.

All organizations- regardless of size, structure or nature of business are vulnerable to a crisis and one of the greatest vulnerabilities is the belief that it wont happen to us. No organization is immune: the threat and impact of a crisis applies equally to corporations, governments, charities and not-for-profit organizations, as well as institutions such as hospitals and schools. Crisis Proofing introduces readers to the concept of crisis proofing the corporation to help business executives and communication professionals recognize that a crisis is one of the greatest financial and reputational risks to an organization. It provides practical steps on what can be done to reduce the chances of a crisis and how to minimize the damage if a crisis should occur. The book explores the benefits and limitations of crisis proofing (and the cost of failing to crisis proof an organization), as well as some of the challenges and techniques for effective crisis proofing, such as the balance between fact and perception, how to navigate the legal minefield and how to manage potential crisis risks across borders., All organisations - regardless of size, structure or nature of business - are vulnerable to a crisis and one of the greatest vulnerabilities is the belief that it wont happen to us. No organisation is immune: the threat and impact of a crisis applies equally to corporations, governments, charities and not-for-profit organisations, as well as institutions such as hospitals and schools. Crisis Proofing introduces readers to the concept of crisis proofing the corporation to help business executives and communication professionals recognise that a crisis is one of the greatest financial and reputational risks to an organisation. It provides practical steps on what can be done to reduce the chances of a crisis and how to minimise the damage if a crisis should occur. The book explores the benefits and limitations of crisis proofing (and the cost of failing to crisis proof an organisation), as well as some of the challenges and techniques for effective crisis proofing, such as the balance between fact and perception, how to navigate the legal minefield and how to manage potential crisis risks across borders., All organisations- regardless of size, structure or nature of businessare vulnerable to a crisis and one of the greatest vulnerabilities is the belief that it wont happen to us. No organisation is immune: the threat and impact of a crisis applies equally to corporations, governments, charities and not-for-profit organisations, as well as institutions such as hospitals and schools. Crisis Proofing introduces readers to the concept of crisis proofing the corporation to help business executives and communication professionals recognise that a crisis is one of the greatest financial and reputational risks to an organisation. It provides practical steps on what can be done to reduce the chances of a crisis and how to minimise the damage if a crisis should occur.The book explores the benefits and limitations of crisis proofing (and the cost of failing to crisis proof an organisation), as well as some of the challenges and techniques for effective crisis proofing, such as the balance between fact and perception, how to navigate the legal minefield and how to manage potential crisis risks across borders., Crisis Proofing introduces readers to the concept of crisis proofing the corporation to help business executives and communication professionals recognise that a crisis is one of the greatest financial and reputational risks to an organisation. It provides practical steps on what can be done to reduce the chances of a crisis and how to minimise the damage if a crisis should occur.