Blonde revival™ purple toning shampoo
Sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

• Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
• 97% naturally derived*
• Ideal for blonde, grey or naturally silver hair
• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free

Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood


blonde revival™ purple toning conditioner
Silicone-free formula instantly conditions, smooths, softens and detangles. When used with blonde revival™ purple toning shampoo, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

• Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet**
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy
• For additional nourishment, contains a conditioning blend of naturally derived emollients, jojoba, sunflower and macadamia nut
• 96% naturally derived*
• Ideal for blonde, grey or naturally silver hair
• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free

Aveda's own pure-fume™ aroma with osmanthus, certified organic orange and cedarwood