About the collection:

Ronnie Fieg continues his storied partnership with Asics to celebrate the 30th anniversary of the Gel-Lyte III. This celebration manifested into his largest project with Asics to date, as he introduces a concept entitled “The Palette”.

Fieg’s collaborative footwear career started in 2007, as he redesigned the Asics Gel-Lyte III in three color variations. Fieg has continued his partnership with Asics every year since and has worked on the Gel-Lyte III every year but one. With 2020 being the 30th anniversary of this iconic silhouette, Fieg created a concept based on the idea of “30” and created a collection of 30 pairs of Asics inspired by Kith’s signature palette.

To create this palette, 30 colors were taken from Kith products that have released over the brand’s 9-year timeline. The colors were strategically chosen to shape a gradient that was then applied to the Gel-Lyte III, resulting in 30 unique colorways.

Each model features a tonal premium pigskin suede upper and a subtly contrasting tonal sole unit. The classic split tongue continues to be the highlight of this silhouette, while featuring debossed logos – “30” on the left shoe and “Fieg” in the Asics font on the right. Co-branded details are also seen on the footbeds of each pair, while accompanied by custom packaging and three sets of extra laces.