Coca-Cola Polar Bear Plush Advertising Memorabilia.

White, with "Always Coca-Cola" design

1993

The Coca-Cola Company

All rights reserved

Surface washable

All new materials

Contents: polyester fibers

Made in China

Reg No. PA - 4905(KR)

7" tall

Collection inspired.

Thank you for your interest!

The Coca-Cola polar bears have sporadically appeared in many adverts for Coca-Cola since 1993, usually around Christmas. Coca-Cola first featured a polar bear in a French print advert in 1922, shown squirting cola from a bottle into the mouth of a thirsty sun. Since then, polar bears have occasionally appeared in advertisements for Coca-Cola, but were only used as mascots after 1993. The first polar bear TV adverts were designed by Rhythm & Hues.

The polar bears have crossed over into three other Coca-Cola advertising campaigns - the then-current "Always Coca-Cola" campaign, the annual Santa Claus campaign and the "Open Happiness" campaign.