Hold on to that salon-fresh feeling for longer with  Joico Color Enduring Shampoo (1000ml) . The gentle shampoo effectively removes excess oil and dirt from your locks, protecting color shine and making it last up to 33% longer.

After 18 washes, 86% of your hair color will be retained, with ease of management, smoothness, shine and durability. Particulaly ideal for red hair colors, it maintains 88% color between treatments. Your hair will be kept looking radiant and fresh, with reduced tonal variation, so you can put off that salon visit.

Usage tips:

• Apply to wet hair and lather.
• Rinse thoroughly and follow with conditioner.

Hold on to that salon-fresh feeling for longer with  Joico Color Endure Conditioner (1000ml). The gentle conditioner effectively detangles and softens your locks, while protecting color vibrancy and making it last up to 33% longer.

After 18 washes, 86% of your hair color will be retained, with ease of management, smoothness, shine and durability. Particulaly ideal for red hair colors, it maintains 88% color between treatments. Your hair will be kept looking radiant and fresh, with reduced tonal variation, so you can put off that salon visit.

Usage tips:

• Squeeze out excess water and smooth through the lengths and ends.
• Rinse carefully.